The world of social media continues to change rapidly. \u00a0Businesses need to keep on top of their obligations & remember that it is responsible for its conduct and anything it says under Australian Consumer Law (Consumer Act).\u00a0 This includes:<\/p>\n
Consider these aspects:\u00a0<\/strong><\/p>\n INTELLECTUAL PROPERTY and the Company<\/strong><\/p>\n Do you have the copyright for any photos that you use in your Company, on your website or on your social media?\u00a0 Many photographers retain copyright unless you specifically have it assigned to you.\u00a0 This might be worth checking to avoid a claim for royalties in the future.<\/p>\n SOCIAL MEDIA and the Company<\/strong><\/p>\n Q – Do you have a process to continually review the content on your social media?\u00a0 Do you have someone to manage this for you?\u00a0 Is your social media reviewed seven days a week?<\/strong><\/p>\n Many companies now engage in \u2018new media\u2019 such as Twitter, Facebook, Linkedin.\u00a0 Due to the 24\/7 nature of these, information can be posted at any time on any day so it becomes widely visible to anyone else who views that source \u2013 often before it does to the Company.\u00a0 If third parties have the ability to post onto your social media or website pages (e.g. by adding comments), your Company still maintains responsibility for it.\u00a0 So for example, if someone makes a disparaging comment or uses offensive language, etc, your responsibility is to manage it asap.<\/p>\n Did you know that you can also be responsible for comments made about a business on your personal<\/u> social media pages if many of your \u2018friends\u2019 are also business contacts?<\/p>\n Q – Do you post or use photographs from Company events that show your employees, clients and customers, etc?<\/strong><\/p>\n Consider making a statement on your Company\u2019s website that you periodically post photos of events and that people should advise you if they do not wish to be photographed (this is easier than getting permission from each person).\u00a0 NB. In Australia, people don\u2019t usually have protection however, some places do so also consider where you\u2019re taking photos to use to promote your business!<\/p>\n SOCIAL MEDIA and your employees<\/strong><\/p>\n Q \u2013 Do you have a policy in place outlining employees\u2019 responsibilities to making public comment about your business and when using social media?<\/strong><\/p>\n Tie your social media policy into employee contracts so that if they bring the good name of your business into disrepute, you have a means of dealing with it.\u00a0 Examples of this may be:<\/p>\n Q \u2013 Does your policy require employees to delete all business contacts from their social media forums when they leave your business?<\/strong><\/p>\n Unlike when employees would have to copy data onto a disk to take this with them when they leave, this is now less clear cut. \u00a0This is a tricky one but you need to be clear about your expectations relating to contacts made through being an employee of your business.\u00a0 E.g. if an employee uses your customer database to build their own LinkedIn contacts, what are your expectations relating to those contacts\/customers when the employee leaves?\u00a0 This may be a particular concern if the employee moves to a competitor.<\/p>\n <\/p>\n If you don’t have a social media policy currently, please consider writing one.\u00a0 <\/strong>If you would like some support to do this, please get in touch as I\u2019d be happy to do this for you.<\/p>\n","protected":false},"excerpt":{"rendered":" The world of social media continues to change rapidly. \u00a0Businesses need to keep on top of their obligations & remember that it is responsible for its conduct and anything it says under Australian Consumer Law (Consumer Act).\u00a0 This includes: Creating the appearance of a relationship with someone (including using that person\u2019s image in a way […]<\/p>\n","protected":false},"author":1,"featured_media":301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.jaineedge.com\/wp-content\/uploads\/2016\/04\/Social-Media.jpg","_links":{"self":[{"href":"https:\/\/www.jaineedge.com\/wp-json\/wp\/v2\/posts\/1"}],"collection":[{"href":"https:\/\/www.jaineedge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jaineedge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jaineedge.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jaineedge.com\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":5,"href":"https:\/\/www.jaineedge.com\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":303,"href":"https:\/\/www.jaineedge.com\/wp-json\/wp\/v2\/posts\/1\/revisions\/303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jaineedge.com\/wp-json\/wp\/v2\/media\/301"}],"wp:attachment":[{"href":"https:\/\/www.jaineedge.com\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jaineedge.com\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jaineedge.com\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n